Wilson Power Brands - Boom Box, CD and Cassette

1996 ID Magazine Design Distinction.

A line of electronic products created for the teen market of the mid 1990's. Designed while at IDEO.

Boom Box

The fluid and aggressive character lines are shared on all three products. The use of color and “basketball” texture on the handle of the boom box provides a distinctive aesthetic.

CD Player

Exposing the metal clasp on the CD player give the products a “tech” look that appeals to the teen market.

Cassette Player

Exposing the metal clasp on the cassette player give the products a “tech” look that appeals to the teen market.