About - Overview

Ricardo Salinas is founder of RSiD studio in San Francisco, California. RSiD studio focuses on industrial design and user experiences for the medical, sports and office products, housewares and consumer electronics. Prior to launching RSiD studio in 2003, Ricardo worked at Philips Design, Bride Design, IDEO and Matrix for a combined experience of over 20 years.

RSiD effectively combines creative design thinking with marketing sensibility. We are skilled at managing multidisciplinary product development teams, and our understanding of human factors and ergonomics gives us a unique advantage in developing user centered products.